About us

We are social entrepreneurs on a mission to create exceptional day tours and unique experiences within the province of Alicante. We form a team of people with great passion for the natural surroundings, cultural and gastronomy of Alicante. Our mission is to create exceptional day tours in and around Alicante by enticing our visitors with our passion for the unique cultural, gastronomic, and active experiences provided in the area. Our tours are created to show not only the typical highlights in the province of Alicante, but also to reach those less visited places with its total essence.

About us

Alberto and Rebecca are the Co-Founders of Ali-Oli Tours. Combined they have over 15 years of experience working in tourism. They met while working as tour managers leading adventure tours in South America and eventually chose Alicante, Alberto’s beautiful hometown as a place to settle down and start a new business venture. Here they are with their creation Ali-Oli Tours, their dream and passion to share the beautiful corners of the Alicante region with their visitors.

guia tusristico en alicante


Alberto is Alicantino, an Alicante native. He has 10 years of experience working in the hospitality sector within Spain and England, and spent over 2 years working in South America organizing and guiding specialized adventure tours all over the continent. What he most treasures about his province of Alicante is the weather (sunniest country in Europe), the people (friendly and relaxed), and gastronomy (large variety within the region). He believes the Mediterranean Sea of Alicante to be one of the clearest and most beautiful he has ever seen, comparing to Brazil, Costa Rica and Panama! All of his added experience working within tourism and traveling the world, has awakened him to the create a tour company in his hometown of Alicante.

guia turistico en alicante


Born in the United States, Rebecca has a lust for travel and adventure. After finishing her degree in Environmental Sciences she started managing tour groups within Central and South America and spent over 8 years working in eco-tourism in Latin America. Rebecca works mainly in reservations and sales for Ali-Oli Tours and occasionally you can find her guiding tours group tours. Outside the realm of touring you can find her swimming along the Mediterranean coast or hiking some of the great trails in the Alicante mountains. She is excited about her new venture with Ali-Oli tours and can’t wait to help you design your day tour.